The number 1 US bestseller which is now sweeping across the world. What's the ONE Thing you can do such that by doing it everything else will be easier or unnecessary?

Our current definition of productivity is broken. It pushes us to treat busyness as a proxy for useful effort, leading to impossibly lengthy task lists and ceaseless meetings. Were overwhelmed by all we have to do and on the edge of ;burnout, left to decide between giving into soul-sapping hustle culture or rejecting ambition altogether. But are these really our only choices?

Long before the arrival of pinging inboxes and clogged schedules, historys most creative and impactful philosophers, scientists, artists, and writers mastered the art of producing valuable work with staying power. In this timely and provocative book, Cal Newport harnesses the wisdom of these traditional knowledge workers to radically transform our modern jobs. Drawing from deep research on the habits and mindsets of a varied cast of storied thinkers;;from Galileo and Isaac Newton, to Jane Austen and Georgia OKeefe Newport lays out the key principles of slow productivity, a more sustainable alternative to the aimless overwhelm that defines our current moment. Combining cultural criticism with systematic pragmatism, Newport deconstructs the absurdities inherent in standard notions of productivity, and then provides step-by-step advice for cultivating a slower, more humane alternative.

From the aggressive rethinking of workload management, to introducing seasonal variation, to shifting your performance toward long-term quality, Lire la suite Fermer

'Spectacular and terrifyingly true' Owen Jones 'Thought-provoking and funny' The Times Be honest: if your job didn't exist, would anybody miss it? Have you ever wondered why not? Up to 40% of us secretly believe our jobs probably aren't necessary. In other words: they are bullshit jobs. This book shows why, and what we can do about it. In the early twentieth century, people prophesied that technology would see us all working fifteen-hour weeks and driving flying cars. Instead, something curious happened. Not only have the flying cars not materialised, but average working hours have increased rather than decreased. And now, across the developed world, three-quarters of all jobs are in services, finance or admin: jobs that don't seem to contribute anything to society. In Bullshit Jobs, David Graeber explores how this phenomenon - one more associated with the Soviet Union, but which capitalism was supposed to eliminate - has happened. In doing so, he looks at how, rather than producing anything, work has become an end in itself; the way such work maintains the current broken system of finance capital; and, finally, how we can get out of it. This book is for anyone whose heart has sunk at the sight of a whiteboard, who believes 'workshops' should only be for making things, or who just suspects that there might be a better way to run our world.
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Teaches simple mental models for every subject that's key to commercial success. This title includes coverage from basics of products, sales and marketing and finance to the nuances of human psychology, teamwork and creating systems. It provides various aspects you need to know to take on the MBA graduates and win.

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life.

Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out.

In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice. Lire la suite Fermer

WHAT VALUABLE COMPANY IS NOBODY BUILDING?

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.

'Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.' ELON MUSK, CEO of SpaceX and Tesla 'This book delivers completely new and refreshing ideas on how to create value in the world.' MARK ZUCKERBERG, CEO of Facebook 'When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.' NASSIM NICHOLAS TALEB, author of The Black Swan
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Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they'd feel confident asking for a raise, a promotion, or equal pay, and some reticence creeps in.



The statistics, although an improvement on previous decades, are certainly not in women's favour - of 197 heads of state, only twenty-two are women. Women hold just 20 percent of seats in parliaments globally, and in the world of big business, a meagre eighteen of the Fortune 500 CEOs are women.



In Lean In, Sheryl Sandberg - Facebook COO and one of Fortune magazine's Most Powerful Women in Business - draws on her own experience of working in some of the world's most successful businesses and looks at what women can do to help themselves, and make the small changes in their life that can effect change on a more universal scale.



Learning to 'lean in' is about tackling the anxieties and preconceptions that stop women reaching the top - taking a place at the table, and making yourself a part of the debate.
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Simon Sinek's recent video on 'The Millennial Question' went viral with over 180 million views. Find Your Why is the follow up to Start with Why, the global bestseller and the subject of the third most watched TED Talk of all time. With Start With Why , Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why. This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do? Whether you're entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.
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A Brand is an Onion est un livre riche et atypique. Tantôt manuel, tantôt répertoire d'idées, il fourmille d'anecdotes et d'illustrations : des expériences de l'auteur.

Une marque serait-elle un oignon ? Au moins devrait-elle y ressembler et se comporter comme telle : singulière et pourtant cohérente. Sur le modèle de l'oignon culturel développé par le chercheur Geert Hofstede, chaque couche autour de son coeur représente un élément de l'identité globale de la marque.

A Brand is an Onion couvre un éventail de sujets beaucoup plus large que la plupart des manuels de marque. La culture, le hasard et le timing sont tout aussi essentiels à l'image de marque que la gestion, la créativité et l'entrepreneuriat. À la fois pratique et philosophique, A Brand is an Onion contient des réflexions stimulantes provenant d'un large éventail de sources, apportant une touche anglo-française originale au sujet. L'objectif est d'ouvrir des perspectives sans donner de réponses toutes faites. . Une désir d'idées.

Textes par Hugh Wilson.

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A book that will change how you think and transform how you live Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive , the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

INFLUENCE established Cialdini as the worlds authority on the science of persuasion. In PRE-SUASION, Cialdini builds on his investigations into the world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. A revelatory exploration of the science of persuasion.

#1 Wall Street Journal Bestseller & Instant New York Times Bestsellerbr>br> A game-changing approach to marketing, sales, and advertising. br>br> For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you''re proud of, whether you''re a tech startup founder, a small business owner, or part of a large corporation. br>br> No matter what your product or service, this book will help you reframe how it''s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:br>br> * How to build trust and permission with your target market.br> * The art of positioning--deciding not only who it''s for, but who it''s not for.br> * Why the best way to achieve your goals is to help others become who they want to be.br> * Why the old approaches to advertising and branding no longer work. br> * The surprising role of tension in any decision to buy (or not).br> * How marketing is at its core about the stories we tell ourselves about our social status.br>br> You can do work that matters for people who care. This book shows you the way.br>br>br>"This Is Marketing is a very accessible way into Godin''s thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times>
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THE NEW YORK TIMES BESTSELLER 'A marvel of insight and practicality' Charles Duhigg, author of The Power of Habit ____________________________ How do you build and sustain a great team?

The Culture Code reveals the secrets of some of the best teams in the world - from Pixar to Google to US Navy SEALs - explaining the three skills such groups have mastered in order to generate trust and a willingness to collaborate. Combining cutting-edge science, on-the-ground insight and practical ideas for action, it offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.

____________________________ 'There are profound ideas on every single page, stories that will change the way you work, the way you lead, and the impact you have on the world. Highly recommended, an urgent read.' Seth Godin, author of Linchpin 'Truly brilliant . . . Read it immediately' Adam Grant, author of Originals 'Well told stories, with actionable lessons' Financial Times
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__________________________ The definitive book on the Scrum methodology from its co-creator and the CEO of Scrum, Inc., Jeff Sutherland. Scrum is the revolutionary approach to project management and team building that has helped to transform everything from software companies to the US military to healthcare in major American hospitals. In this major new book its originator, Jeff Sutherland, explains precisely and step by step how it operates - and how it can be made to work for anyone, anywhere. Take the FBI attempt to digitize its records, for example. As with so many software projects the first attempt failed, having taken four years and cost over $400 million.Then the FBI turned to Scrum, and just over a year later unveiled a functioning system that cost less than a tenth of the first project and employed a tenth of the staff. And it''s not just grand projects that Scrum can help with. Every organisation, whatever its size, constantly has to come to grips with delivering a product or service on time and on budget. Scrum shows you how. It explains how to define precisely what it is that you are seeking to achieve, how to set up the team to achieve it, and how to monitor progress until the project is successfully completed. Filled with practical examples drawn from all types and organisation it will make you rethink the fundamentals of successful management - and show you how to get things done however everyday or ambitious, however small or large your organisation. __________________________ ''Full of engaging stories and real-world examples. The project management method known as Scrum may be the most widely deployed productivity tool among high-tech companies. On a mission to put this tool into the hands of the broader business world for the first time, Jeff Sutherland succeeds brilliantly.'' - ERIC RIES, New York Times bestselling author of THE LEAN STARTUP ''Engaging, persuasive and extremely practical... Scrum provides a simple framework for solving what seem like intractable and complicated work problems. Amazingly, this book will not only make your life at work and home easier, but also, better and happier.'' - SHAWN ACHOR, New York Times bestselling author of BEFORE HAPPINESS and THE HAPPINESS ADVANTAGE '' Scrum is mandatory reading for any leader, whether they''re leading troops on the battlefield or in the marketplace. The challenges of today''s world don''t permit the luxury of slow, inefficient work. Success requires tremendous speed, enormous productivity, and an unwavering commitment to achieving results. In other words, success requires Scrum .'' - U.S. General BARRY McCAFFREY ''Jeff Sutherland is the master of creating high-performing teams. The subtitle of this book understates Scrum''s impact. If you don''t get three times the results in one-third the time, you aren''t doing it right!'' - SCOTT MAXWELL, Founder & Senior Managing Director, OpenView Venture Partners ''This deceptively simple system is the most powerful way I''ve seen to improve the effectiveness of any team. I started using it with my business and family halfway through reading the book. - LEO BABAUTA, creator of ZEN HABITS ''[Scrum] dramatically increases productivity while reducing employees'' frustrations with the typical corporate nonsense. This book is the best description I''ve seen of how this process can work across many industries. Senior leaders should not just read the book - they should do what Sutherland recommends.'' - PROFESSOR JEFFREY PFEFFER, Stanford Business School; co-author of THE KNOWING-DOING GAP
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*** Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year ***

It''s time to do things differently.

Trust your team. Be radically honest. And never, ever try to please your boss.

These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 190 million fervent subscribers and a market capitalisation that rivals the likes of Disney.

Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin Meyer, he will explore his leadership philosophy - which begins by rejecting the accepted beliefs under which most companies operate - and how it plays out in practice at Netflix.

From unlimited holidays to abolishing approvals, Netflix offers a fundamentally different way to run any organisation, one far more in tune with an ever-changing fast-paced world. For anyone interested in creativity, productivity and innovation, the Netflix culture is something close to a holy grail. This book will make it, and its creator, fully accessible for the first time. Lire la suite Fermer

*** Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year *** It''s time to do things differently. Trust your team. Be radically honest. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 190 million fervent subscribers and a market capitalisation that rivals the likes of Disney. Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin Meyer, he will explore his leadership philosophy - which begins by rejecting the accepted beliefs under which most companies operate - and how it plays out in practice at Netflix. From unlimited holidays to abolishing approvals, Netflix offers a fundamentally different way to run any organisation, one far more in tune with an ever-changing fast-paced world. For anyone interested in creativity, productivity and innovation, the Netflix culture is something close to a holy grail. This book will make it, and its creator, fully accessible for the first time.
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INSTANT NEW YORK TIMES BESTSELLER 'I'd recommend John's book for anyone interested in becoming a better manager', Bill Gates'Management magic....Measure What Matters is a must read for anyone motivated to improve their organization' - Former Vice President Al Gore, chairman of the Climate Reality Project'Measure What Matters shows how any organization or team can aim high, move fast, and excel' , Sheryl Sandberg, Facebook COO and founder of Leanln.org and OptionB.org 'Measure What Matters deserves to be fully embraced by every person responsible for performance in any walk of life' - Jim Collins, author of Good to Great 'In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success - Walter Isaacson, author of Steve Jobs and The Innovators 'Measure What Matters takes you behind the scenes for the creation of Intel's powerful OKR system - one of Andy Grove's finest legacies' - Gordon Moore, cofounder and former chairman of Intel --------The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.
With a foreword by Larry Page, and contributions from Bono and Bill Gates. Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business. In 1999, legendary venture capitalist John Doerr invested nearly 12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding 600 billion. The startup was Google. Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel. -------- John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world's most successful entrepreneurs and companies, such as Google, Zynga and Amazon. John serves on the boards of Google, Zynga and Amyris. He also led KPCB's investment in Twitter. He is a member of the American Academy of Arts and Sciences, and was a member of U.S. President Barack Obama's Council on Jobs and Competitiveness. He has 291K followers on Twitter. His TED Talk on greentech has 896K views. Lire la suite Fermer

Future Proof Your Business: Penguin Expert Series will arm you with the practical skills you need to adapt your organisation so that is fine-tuned for our age of high-frequency change. You will learn to collect and analyse data to recognize the early indications of change in your industry and how to convert that foresight into rapid action. - How can you build agility into your organisation and ensure it's ready it for change? - What are the tools needed for predicting future trends in your industry? - How can you act with speed ahead of your competitors? Tom Cheesewright, a world-leading Applied Futurist, will answer all these questions, drawing from his own experience, as well as insights from industry authorities and case studies from thriving organisations around the world, to give you all the practical tools you need for successful change management in your organisation.
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'General McChrystal shows us that leadership can take many forms, leaders often have different strengths, and great leaders can come from anywhere' Sheryl Sandberg COO of Facebook and founder of LeanIn.Org 'Leaders is a superb, thought-provoking challenge to conventional understanding of the nature of leadership' Robert M. Gates former US Secretary of Defense 'Leadership, we learn, is complex. At a time when we yearn for leaders we can admire and respect, this book... will help you think differently about both leadership and our history' Walter Isaacson, author of Steve Jobs The bestselling author of Team of Teams dismantles the Great Man theory of leadership, by profiling leaders whose real stories defy their legends Retired four-star general Stan McChrystal has studied leadership his whole adult life, from his first day at West Point to his most recent work with the corporate clients of the McChrystal Group. In this follow-up to his bestsellers My Share of the Task and Team of Teams , McChrystal explores what leadership really means, debunking the many myths that have surrounded the concept. He focuses on thirteen great leaders, showing that the lessons we commonly draw from their lives are seldom the correct ones. Taking leadership lessons from Walt Disney, Coco Chanel, Maximilien Robespierre, Abu Musab Zarkawi, Margaret Thatcher, Albert Einstein, Leonard Bernstein, Martin Luther and many more, ultimately, McChrystal posits that different environments will require different leaders, and that followers will choose the leader they need. Aspiring leaders will be best served not by cultivating a standard set of textbook leadership qualities, but by learning to discern what is required in each situation.
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The classic playbook that will transform your approach to work From the founders of the trailblazing software company Basecamp , here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don''t need them. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who''s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don''t want to starve anymore will all find valuable inspiration and guidance in these pages. It''s time to rework work.
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With a new foreword by Ken Blanchard The original, bestselling blockbuster which has transformed businesses world wide. The blockbuster number one international bestselling phenomenon is back ... not that it ever really went away. This easily-read story quickly demonstrates three very practical management techniques: One Minute Goals, One Minute Praisings and One Minute Reprimands. The One Minute Manager also includes information on several studies in medicine and in the behavioural sciences, which help readers understand why these apparently simple methods work so well with so many people. The book is brief, the language is simple, and best of all ... it works.

Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

#1 New York Times Bestseller "Significant...The book is both instructive and surprisingly moving." -The New York Times Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past forty years to create unique results in both life and business-and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine.