Considéré comme l'un des penseurs les plus importants de ce début de siècle, David Graeber revient après cinq ans d'enquête pour analyser la notion de Bullshit job ou « Jobs à la con », née sous sa plume et qui a fait le tour du monde. Poche + : parce qu'un livre n'est jamais clos, mais toujours dans le mouvement du monde, Bullshit Jobs sera précédé d'une nouvelle préface inédite de l'auteur.

Cet ouvrage apporte les clés pour comprendre :
- l'impact du digital sur les entreprises et l'évolution des modèles économiques ;
- l'environnement juridique pour vendre en ligne en toute légalité et en toute sécurité ;
- la création des supports : boutique en ligne, application, site mobile... ;
- le choix des partenaires techniques et bancaires et les stratégies en termes de transport et de logistique ;
- les techniques visant à promouvoir son activité e-commerce et à augmenter sa visibilité ;

Public ciblé :
- Étudiants en licence marketing, licence professionnelle e-commerce et marketing numérique, master marketing, master e-commerce.
- Étudiants en DUT techniques de commercialisation, métiers du multimédia et de l'internet, BTS NDRC/NRC, BTS management des unités commerciales.
- Étudiants en écoles de commerce et en écoles d'ingénieurs, étudiants en Bachelor, MBA.
- Tout individu cherchant des réponses à la problématique de l'e-commerce.

Livre en ligne : l'intégralité de votre livre accessible en ligne gratuitement (PC/Mac, Tablettes et Smartphones...) ;
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Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac . The former news editor for Wired , he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

SHORTLISTED FOR THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR ''Deeply researched and highly entertaining.'' The Times ''Vivid reporting and electric story-telling.'' Ashlee Vance, author of Elon Musk ''Clear-eyed and objective.'' New York Times The extraordinary inside story of how Instagram became the world '' s most successful app In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But it''s a story that has never been told - until now. In No Filter , Bloomberg''s Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players - from Instagram''s co-founders to super-influencers like Kris Jenner - Frier offers behind-the-scenes glimpses of every moment in the company''s life: from its launch, to its unlikely acquisition by Facebook, to its founders'' dramatic disputes with their new boss, Mark Zuckerberg. But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of ''influencers'' and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram''s effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online - to the point of warping our perception of reality. The resulting book connects one company''s rise to a global revolution in technology, culture and business. Facebook''s decision to buy Instagram was the best investment it ever made. But we''re still learning about what it has cost the rest of us.
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*** Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year *** It''s time to do things differently. Trust your team. Be radically honest. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 190 million fervent subscribers and a market capitalisation that rivals the likes of Disney. Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin Meyer, he will explore his leadership philosophy - which begins by rejecting the accepted beliefs under which most companies operate - and how it plays out in practice at Netflix. From unlimited holidays to abolishing approvals, Netflix offers a fundamentally different way to run any organisation, one far more in tune with an ever-changing fast-paced world. For anyone interested in creativity, productivity and innovation, the Netflix culture is something close to a holy grail. This book will make it, and its creator, fully accessible for the first time.
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'Levy portrays a tech company where no one is taking responsibility for what it has unleashed' Financial Times 'This fascinating book reveals the imperial ambitions of Facebook's founder' James Marriott, Sunday Times ' The inside story of how Facebook went from idealism to scandal' Laurence Dodds, Telegraph Today, Facebook is nearly unrecognizable from the simple website Zuckerberg's first built from his dorm room in his Sophomore year. It has grown into a tech giant, the largest social media platform and one of the biggest companies in the world, with a valuation of more than $576 billion and almost 3 billion users. There is no denying the power and omnipresence of Facebook in daily life. And in light of recent controversies surrounding election-influencing fake news accounts, the handling of its users' personal data and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation. Based on years of exclusive reporting and interviews with Facebook's key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences.
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Noreena Hertz, 'one of the world's most inspiring women' ( Vogue ), has an impressive track record in predicting global trends. She advises a select group of the world's leading business and political figures on strategy, economic and geo-political risk, artificial intelligence, digital transformation, millennials and post-millennials. Having graduated from university aged just nineteen, Noreena went on to complete a PhD from Cambridge University and has an MBA from the Wharton School of the University of Pennsylvania. After ten years at the University of Cambridge as Associate Director of the Centre for International Business and Management, in 2014 she moved to University College London where she is an Honorary Professor. Her best-selling books, The Silent Takeover, IOU: The Debt Threat and Eyes Wide Open are published in 23 countries.
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Anyone can learn how to harness the power of humor in business (and life), thanks to this smart and funny guide based on the popular class at Stanford's Graduate School of Business. Humor is one of the most powerful tools we have for accomplishing serious work--and that's a fact backed by cold, hard research. Studies show that the use of humor makes us appear more influential, effective, and attractive; it helps us build bonds, defuse tension, earn buy-in for our ideas, and even spark new ones. Top CEOs know this, which is why 98% prefer employees with a sense of humor, and 84% believe they do better work. Simply put, the idea that humor stands in opposition to seriousness is wrong. Dr. Jennifer Aaker and Naomi Bagdonas teach the wildly popular "Humor: Serious Business" course at Stanford's Graduate School of Business, where they have helped some of the world's most hard-driving, blazer-wearing business minds build humor into their organizations and transform how they see the role of humor in their lives.In Humor: Serious Business , they combine leading behavioral science research with actionable advice from business leaders and professional comedians to show how humor can help us lead more effectively, solve problems more creatively, and communicate more authentically. Often, all it takes is a moment of levity to shift a mood or interaction. And once you start looking for these moments, you start seeing them everywhere. You discover how a lighthearted line in an email can take an exchange from tense and combative to cooperative and productive. And you'll see how laughter can help you cope during hard times, and fuel change in your life, relationships, and even the world. At a time when we're growing more disconnected, this fundamentally human quality has never been more critical: not only for our careers, teams, and companies but also to live fuller, happier, more meaningful lives.
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The New York Times bestselling author examines how people can drive creative, moral, and organisational progress-and how leaders can encourage originality in their organisations. How can we originate new ideas, policies and practices without risking it all? Adam Grant shows how to improve the world by championing novel ideas and values that go against the grain, battling conformity, and bucking outdated traditions.

Whether it's the composition of a company's leadership team or identifying the candidates that are a 'good fit' with the organization, racial divisions play out as starkly in the workplace as they do in wider society. What can we do to eradicate bias and create a more diverse, inclusive and equitable environment?Social psychologist Robert Livingston has made it his life's work to show people how to turn difficult conversations about race into productive instances of real change. With wit and clarity, The Conversation distills Livingston's decades of research and practice into a solution-oriented road map for anyone seeking to uproot entrenched biases in the workplace.Founded on extensive data and blending psychology, sociology, management and behavioral economics, Livingston's framework reveals that racism can be defeated with the right information, incentives, strategy, and implementation. With vivid storytelling, The Conversation explores the root causes of racism, ways to foster greater empathy and solidarity and offers tangible steps to progress towards racial equality. It is the essential tool for turning well-intentioned diversity statements into measurable, achievable outcomes.>
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The business world was already gravitating toward virtual workplaces, even before COVID-19 created the largest remote work experiment in history. Suddenly organizations as big as Twitter were learning their employees didn''t need an office in order to get great results. This is something Robert Glazer has known for over a decade. In the highly actionable How to Make Virtual Teams Work , Glazer taps into his experience managing a virtual office - and winning twenty "best places to work" awards - while providing leaders with a step-by-step playbook on how to intentionally build a remote workforce and culture by developing core values that provide guidance in hiring talent who works well remotely, creating comprehensive onboarding plans, using technology to communicate and connect with remote employees, and more. This goes way beyond a typical HR strategy book. By employing these specific strategies, leaders can build a remote environment that thrives and make it one of their key competitive advantages. The remote work revolution is here - the leaders who will build the future are the ones who can lead top performing virtual teams. Learn how to build a world-class organization - office no longer required.
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#1 New York Times Bestseller The latest groundbreaking tome from Tim Ferriss, the best-selling author of The 4-Hour Workweek.

From the author: 'For the last two years, I've interviewed nearly two hundred world-class performers for my podcast,The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it's the first time they've agreed to a two-to-three-hour interview, and the show is on the cusp of passing 100 million downloads.

'This book contains the distilled tools, tactics, and 'inside baseball' you won't find anywhere else. It also includes new tips from past guests, and life lessons from new 'guests' you haven't met.

'What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis?

'I don't view myself as an interviewer. I view myself as an experimenter. If I can't test something and replicate results in the messy reality of everyday life, I'm not interested.

'Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I've used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration.

'I created this book, my ultimate notebook of high-leverage tools, for myself. It's changed my life, and I hope the same for you.
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From New York Times business reporter Nelson D. Schwartz comes a bold and urgent investigation of division between the wealthy and the middle class n every arena of American life. In nearly every realm of daily life--from health care to education, highways to home security--there is an invisible velvet rope that divides how Americans live. On one side of the rope, for a price, red tape is cut, lines are jumped, appointments are secured, and doors are opened. On the other side, middle- and working-class Americans fight to find an empty seat on the plane, a place in line with their kids at the amusement park, a college acceptance, or a hospital bed. We are all aware of the gap between the rich and everyone else, but when we weren''t looking, business innovators stepped in to exploit it, shifting services away from the masses and finding new ways to profit by serving the privileged. And as decision-makers and corporate leaders increasingly live on the friction-free side of the velvet rope, they are less inclined to change--or even notice--the obstacles everyone else must contend with. Schwartz''s "must read" book takes us on a behind-the-scenes tour of this new reality and shows the toll the velvet rope divide takes on society.
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''Ridley is spot-on when it comes to the vital ingredients for success'' Sir James Dyson Building on his bestseller The Rational Optimist , Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine. Ridley derives these and other lessons from the lively stories of scores of innovations - from steam engines to search engines - how they started and why they succeeded or failed.
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Even if you don't consider yourself a numbers person, you are a numbers person. The time has come to put numbers in their place. Not high up on a pedestal, or out on the curb, but right where they belong: beside words. It is not an overstatement to say that numbers dictate the way we live our lives. They tell us how we're doing at school, how much we weigh, who might win an election and whether the economy has grown. But numbers aren't as objective as they may seem; behind every number is a story. Yet politicians, businesses and the media often forget this - or use it for their own gain. From Florence Nightingale using statistics to petition for better conditions during the Crimean War, to the manipulation of numbers by the American tobacco industry and the ambiguous figures pedalled during the EU referendum, Sanne Blauw travels the world to unpick our relationship with numbers and demystify our misguided allegiance. From the everyday numbers that govern our health and wellbeing to the statistics used to wield enormous power and influence, The Number Bias counsels us to think more wisely.
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Appendix includes questions designed for the head of an enterprise sales force.

Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late.

Thinking Better is a celebration of the art of the short cut - and an encouragement to all of us, in our lives and maybe particularly in our business lives, to realise that thinking better is often more successful than working faster . A new invention is often born of someone who can''t be bothered to do things the hard way. Laziness doesn''t mean that you do nothing; often it means you prefer to play rather than work. But play is frequently the place to foster creativity and new ideas rather than the dull mechanistic world of work - it''s one of the reasons that the offices of start-ups are often filled will pool tables and board games as much as desks and computers. There is evidence that humans working in conjunction with computers, literally working as a team, can achieve more than computers can achieve on their own. We may not be able to rely on computers to solve all of our problems - whether personal, or business, or even on a planetary level - but Thinking Better explores how together we just might be able build a successful future together.
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How did a balloonist circumnavigate the earth without fuel? How did an inventor design a device that creates electrical power from human footsteps? How did the WHO figure out how to treat and reduce the transmission of Ebola? They all used alien thinking. For over a decade, innovation experts Cyril Bouquet, Jean-Louis Barsoux and Michael Wade have studied individuals around the world who have made leaps of creative genius. Their research shows that they are five patterns of thinking that distinguish true innovators from the rest of us. These five patterns are marked by a flexibility and a freshness of approach that transcends conventional problem-solving:br> - Attentionbr> - Levitationbr> - Imaginationbr> - Experimentationbr> - NavigationAlien thinkers know how to free their imagination and detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they prototype ideas in systematic ways to reflect feedback and the constraints of reality. Alien Thinking will help you innovate better and develop world-changing ideas of your own.>
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'Engaging and insightful.' Reed Hastings, CEO of Netflix 'Charming, fascinating and very funny. Marc Randolph demystifies the world of Silicon Valley start-ups, and makes you laugh a lot along the way.' Decca Aitkenhead, The Sunday Times 'A charming first-person account of the early days of one of the most successful tech start-ups ever.' The Washington Post Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and DVD adoption seemed as imminent as flying cars. These were the widely accepted laws of the land in 1997 when Marc Randolph had an idea. It was a simple thought - leveraging the internet to rent movies - and was just one of many more proposals, like personalised baseball bats, that Randolph would pitch to his business partner, Reed Hastings. But Hastings was intrigued, and the pair - with Hastings as the primary investor and Randolph as the CEO - founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. Marc Randolph's transformational journey exemplifies how anyone with grit and determination can change the world - even with an idea that many think will never work. What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in life: How do you begin? How do you weather disappointment and failure? What is success? From idea generation to team building to knowing when to let go, That Will Never Work is one of the most dramatic and insightful entrepreneurial stories of our time.
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If you want your startup to succeed, you need to understand why startups fail. Why do startups fail? That question hit Harvard Business School professor Tom Eisenman with full force when he realized he couldn''t explain it. And since more than two thirds of new ventures fail, that left a lot of explaining to do. So he launched a multi-year research project to find out. In Why Startups Fail , Eisenmann unveils the results: six distinct patterns that account for the vast majority of startup failures. He offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. ;; ;; Bad Bedfellows. Startup success is thought to rest largely on the founder''s talents and instincts. But the wrong team, investors, or partners can sink a startup just as quickly. ;; ;; False Starts. Despite the oft-cited advice to "fail fast," and "launch before you''re ready," doing so risks wasting time and capital on the wrong solutions. ;; ;; False Promises. Success with early adopters is often misleading and gives founders unwarranted confidence to expand. ;; ;; Speed Traps. There''s lots of pressure on startups to prioritize speed over efficiency and "Get Big Fast." But hypergrowth can spell disaster for even the most promising ventures. ;; ;; Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply. ;; ;; Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big; as Peter Thiel put it, "they promised us flying cars; what we got was 140 characters." But the bigger the vision, the more things can go wrong. Through fascinating stories of ventures that failed to fulfill their early promise--from home furnishings retailer Dot & Bo to the concierge dog walking service Baroo, to the makers of a sophisticated social robot named Jibo, to Better Place, which sought to build a massive network of charging stations for electric vehicles (and more)--Eisenmann shows readers how to spot and sidestep roadblocks on their entrepreneurial journey, and sets them on the fail-safe path to startup success.
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The Joy of Breadwinning shows us not only the importance of building our own wealth, but also the freedom and power that comes with it. This book will reframe what it means to be a breadwinner, encouraging women to reclaim, rejoice in and aspire to the role. Jennifer Barrett introduces a new paradigm in the financial evolution of women: Thinking like a breadwinner isn''t just for men-it''s essential for women. Changing demographics mean that women are increasingly becoming their household''s main breadwinner, yet the majority of women still aren''t being brought up to think like breadwinners. This book will cover the necessary information for women to take full control over their financial lives, from defeating subconscious beliefs that have been baked into us, through the phases of financial empowerment, to boosting your cumulative salary by a million or more. Alongside this crucial knowledge, Jennifer shares how she and dozens of women are forging their own paths and building businesses, careers and passive income streams that allow them to create the life they want and still have time to enjoy it. She explains how harnessing your financial potential is a path to freedom, power and, ultimately, joy.
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Learn how to take risks, thrive and build your dream career. Each one of us dreams of possibility - in our careers and in our personal lives. But our pursuit of possibility is hamstrung by a single myth that looms large over us time and time again. The Myth of the Single Choice has led us to believe that one large choice stands between us and success, and that a single failure may topple us should we choose ''wrongly''. Influenced by this myth, we let fear trump possibility: we become paralyzed. But Sukhinder''s journey tells a different story. When people thrive, it''s because their fear of missing out on an opportunity (FOMO) overtakes their fear of failure (FOF) and compels them to take action. Better yet, they keep acting, building a fundamental risk-taking muscle that under weighs the importance of any single choice in favour of continually ''choosing''. These ''Choosers'' accumulate outsized impact and success over time, while also being more likely to make a number of ''failing'' choices along the way. In this book, she will show you how to be a Chooser, presenting strategies that increase your risk-taking abilities, lower your fear of failure and expand your own possibilities.
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#1 New York Times Bestseller "Significant...The book is both instructive and surprisingly moving." -The New York Times Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past forty years to create unique results in both life and business-and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine.