Considéré comme l'un des penseurs les plus importants de ce début de siècle, David Graeber revient après cinq ans d'enquête pour analyser la notion de Bullshit job ou « Jobs à la con », née sous sa plume et qui a fait le tour du monde. Poche + : parce qu'un livre n'est jamais clos, mais toujours dans le mouvement du monde, Bullshit Jobs sera précédé d'une nouvelle préface inédite de l'auteur.
Notre attention est accaparée par de plus en plus de distractions et sollicitée par des imprévus en permanence. Or chaque chose demande de la concentration, notre journée n'est pas extensible et parfois nous avons l'impression de marcher sur place en voulant tout faire au même temps. The ONE thing, la méthode des pros, a aidé des millions de personnes dans le monde entier à se concentrer sur l'essentiel pour une efficacité hors norme et une lucidité qui permet de mieux profiter de la vie.
Cet ouvrage apporte les clés pour comprendre :
- l'impact du digital sur les entreprises et l'évolution des modèles économiques ;
- l'environnement juridique pour vendre en ligne en toute légalité et en toute sécurité ;
- la création des supports : boutique en ligne, application, site mobile... ;
- le choix des partenaires techniques et bancaires et les stratégies en termes de transport et de logistique ;
- les techniques visant à promouvoir son activité e-commerce et à augmenter sa visibilité ;
Public ciblé :
- Étudiants en licence marketing, licence professionnelle e-commerce et marketing numérique, master marketing, master e-commerce.
- Étudiants en DUT techniques de commercialisation, métiers du multimédia et de l'internet, BTS NDRC/NRC, BTS management des unités commerciales.
- Étudiants en écoles de commerce et en écoles d'ingénieurs, étudiants en Bachelor, MBA.
- Tout individu cherchant des réponses à la problématique de l'e-commerce.
Livre en ligne : l'intégralité de votre livre accessible en ligne gratuitement (PC/Mac, Tablettes et Smartphones...) ;
Making Numbers Count is a lively, practical, first-of-its-kind guide to turning cold, clinical data into a memorable story. Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as ''lots''. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. So how can we more effectively translate numbers and stats so that the data comes alive? In Making Numbers Count, Chip Heath and Karla Starr argue that understanding numbers is essential - but humans aren''t built to understand them. Drawing on years of research into making ideas stick, they outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, the authors reveal what''s compelling about a number and show how to transform it into its most engaging form. Whether you''re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you''d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world.
#1 New York Times Bestseller The latest groundbreaking tome from Tim Ferriss, the best-selling author of The 4-Hour Workweek.
From the author: 'For the last two years, I've interviewed nearly two hundred world-class performers for my podcast,The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it's the first time they've agreed to a two-to-three-hour interview, and the show is on the cusp of passing 100 million downloads.
'This book contains the distilled tools, tactics, and 'inside baseball' you won't find anywhere else. It also includes new tips from past guests, and life lessons from new 'guests' you haven't met.
'What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis?
'I don't view myself as an interviewer. I view myself as an experimenter. If I can't test something and replicate results in the messy reality of everyday life, I'm not interested.
'Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I've used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration.
'I created this book, my ultimate notebook of high-leverage tools, for myself. It's changed my life, and I hope the same for you.
WHAT VALUABLE COMPANY IS NOBODY BUILDING?
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.
'Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.' ELON MUSK, CEO of SpaceX and Tesla 'This book delivers completely new and refreshing ideas on how to create value in the world.' MARK ZUCKERBERG, CEO of Facebook 'When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.' NASSIM NICHOLAS TALEB, author of The Black Swan
*** Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year *** It''s time to do things differently. Trust your team. Be radically honest. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 190 million fervent subscribers and a market capitalisation that rivals the likes of Disney. Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin Meyer, he will explore his leadership philosophy - which begins by rejecting the accepted beliefs under which most companies operate - and how it plays out in practice at Netflix. From unlimited holidays to abolishing approvals, Netflix offers a fundamentally different way to run any organisation, one far more in tune with an ever-changing fast-paced world. For anyone interested in creativity, productivity and innovation, the Netflix culture is something close to a holy grail. This book will make it, and its creator, fully accessible for the first time.
The New York Times bestselling author examines how people can drive creative, moral, and organisational progress-and how leaders can encourage originality in their organisations. How can we originate new ideas, policies and practices without risking it all? Adam Grant shows how to improve the world by championing novel ideas and values that go against the grain, battling conformity, and bucking outdated traditions.
Five billion people, two-thirds of the world's mega-cities, one-third of the global economy, two-thirds of global economic growth, thirty of the Fortune 100, six of the ten largest banks, eight of the ten largest armies, five nuclear powers, massive technological innovation, the newest crop of top-ranked universities. Asia is also the world's most ethnically, linguistically and culturally diverse region of the planet, eluding any remotely meaningful generalization beyond the geographic label itself. Even for Asians, Asia is dizzying to navigate. Whether you gauge by demography, geography, economy or any other metric, Asia is already the present - and it is certainly the future. It is for this reason that we cannot afford to continue to get Asia so wrong. The Future Is Asian accurately shows Asia from the inside-out, telling the story of how this mega-region is coming together and reshaping the entire planet in the process.
From New York Times business reporter Nelson D. Schwartz comes a bold and urgent investigation of division between the wealthy and the middle class n every arena of American life. In nearly every realm of daily life--from health care to education, highways to home security--there is an invisible velvet rope that divides how Americans live. On one side of the rope, for a price, red tape is cut, lines are jumped, appointments are secured, and doors are opened. On the other side, middle- and working-class Americans fight to find an empty seat on the plane, a place in line with their kids at the amusement park, a college acceptance, or a hospital bed. We are all aware of the gap between the rich and everyone else, but when we weren''t looking, business innovators stepped in to exploit it, shifting services away from the masses and finding new ways to profit by serving the privileged. And as decision-makers and corporate leaders increasingly live on the friction-free side of the velvet rope, they are less inclined to change--or even notice--the obstacles everyone else must contend with. Schwartz''s "must read" book takes us on a behind-the-scenes tour of this new reality and shows the toll the velvet rope divide takes on society.
B>From New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity./b>br>br>Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication.br>br>We have become so used to an inbox-driven workday that it''s hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds. br>br>The knowledge sector''s evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you''ll be ahead of this trend. If you''re a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen.
Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late.
'A path-breaking, thought-provoking and in-depth study of how new technology will transform the world of work' Gordon Brown 'Compelling ... Thought-provoking ... Should be required reading for any presidential candidate thinking about the economy of the future' NEW YORK TIMES New technologies have always provoked panic about workers being replaced by machines. In the past, such fears have been misplaced, and many economists maintain that they remain so today. Yet in A World Without Work , Daniel Susskind shows why this time really is different. Advances in artificial intelligence mean that all kinds of jobs are increasingly at risk. Susskind argues that machines no longer need to reason like us in order to outperform us. Increasingly, tasks that used to be beyond the capability of computers - from diagnosing illnesses to drafting legal contracts - are now within their reach. The threat of technological unemployment is real. So how can we all thrive in a world with less work? Susskind reminds us that technological progress could bring about unprecedented prosperity, solving one of mankind's oldest problems: making sure that everyone has enough to live on. The challenge will be to distribute this prosperity fairly, constrain the burgeoning power of Big Tech, and provide meaning in a world where work is no longer the centre of our lives. In this visionary, pragmatic and ultimately hopeful book, Susskind shows us the way. " This is the book to read on the future of work in the age of artificial intelligence . It is thoughtful and state-of-the-art on the economics of the issue, but its real strength is the way it goes beyond just the economics. A truly important contribution' Lawrence Summers , former Chief Economist of the World Bank ' A fascinating book about a vitally important topic. Elegant, original and compelling' Tim Harford , author of The Undercover Economist
SHORTLISTED FOR THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR ''Deeply researched and highly entertaining.'' The Times ''Vivid reporting and electric story-telling.'' Ashlee Vance, author of Elon Musk ''Clear-eyed and objective.'' New York Times The extraordinary inside story of how Instagram became the world '' s most successful app In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But it''s a story that has never been told - until now. In No Filter , Bloomberg''s Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players - from Instagram''s co-founders to super-influencers like Kris Jenner - Frier offers behind-the-scenes glimpses of every moment in the company''s life: from its launch, to its unlikely acquisition by Facebook, to its founders'' dramatic disputes with their new boss, Mark Zuckerberg. But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of ''influencers'' and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram''s effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online - to the point of warping our perception of reality. The resulting book connects one company''s rise to a global revolution in technology, culture and business. Facebook''s decision to buy Instagram was the best investment it ever made. But we''re still learning about what it has cost the rest of us.
A new approach to structuring a business to support strategy and maximise efficiency. Organisation design matters. Every organisation has a better chance of success if it''s designed properly, and that design is regularly reviewed, refreshed and updated to reflect and support organisational goals. Based on the latest thinking and research, and taking into account the profound impact the Covid-19 pandemic has had on how we think about work, Designing Organisations offers five key principles of organisational design that we can all adopt and deploy. Together, they provide a framework that balances the needs of today''s strategies and operations with the agility to look ahead and meet the challenges of a rapidly evolving business environment.
Whether it's the composition of a company's leadership team or identifying the candidates that are a 'good fit' with the organization, racial divisions play out as starkly in the workplace as they do in wider society. What can we do to eradicate bias and create a more diverse, inclusive and equitable environment?Social psychologist Robert Livingston has made it his life's work to show people how to turn difficult conversations about race into productive instances of real change. With wit and clarity, The Conversation distills Livingston's decades of research and practice into a solution-oriented road map for anyone seeking to uproot entrenched biases in the workplace.Founded on extensive data and blending psychology, sociology, management and behavioral economics, Livingston's framework reveals that racism can be defeated with the right information, incentives, strategy, and implementation. With vivid storytelling, The Conversation explores the root causes of racism, ways to foster greater empathy and solidarity and offers tangible steps to progress towards racial equality. It is the essential tool for turning well-intentioned diversity statements into measurable, achievable outcomes.>
Daniel Coyle is the Sunday Times bestselling author of several books, including The Culture Code , The Talent Code , The Little Book of Talent and Lance Armstrong: Tour de Force . He lives with his wife and four children in Homer, Alaska, and Cleveland Heights, Ohio.>
The bestselling author of Give and Take and Originals examines the critical art of rethinking: learning to question your opinions and open other people''s minds, which can position you for excellence at work and wisdom in life Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there''s another set of cognitive skills that might matter more: the ability to rethink and unlearn. In recent months, the pandemic has forced us all to reevaluate our assumptions about health and safety and multiple acts of police brutality have challenged most of us to reconsider our responsibility for fighting racism. Yet in our daily lives, too many of us still favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn. We surround ourselves with people who agree with our conclusions, when we should be gravitating toward those who challenge our thought process. The result is that our beliefs get brittle long before our bones. Intelligence is no cure, and it can even be a curse: there''s evidence that being good at thinking can make us worse at rethinking. The brighter we are, the blinder we can become to our own limitations. As an organizational psychologist, Adam Grant has spent his career exploring how we can open other people''s minds--and our own. As Wharton''s top-rated professor and the #1 New York Times bestselling author of Originals and Give and Take , one of his guiding principles in life is arguing like he''s right but listening like he''s wrong. With bold ideas and rigorous evidence, he investigates how we can embrace the joy of being wrong, harness the surprising advantages of impostor syndrome, bring nuance into charged conversations about abortion and climate change, and build schools, workplaces, and communities of lifelong learners. You''ll learn how an international debate champion wins arguments, a Black musician persuades white supremacists to abandon hate, a vaccine whisperer convinces anti-vaxxers to immunize their children, and how Adam has coaxed Yankees fans to root for the Red Sox. Think Again reveals that we don''t have to believe everything we think or internalize everything we feel. It''s an invitation to let go of views that are no longer serving us well and prize mental flexibility, humility, and curiosity over foolish consistency. If knowledge is power, knowing what we don''t know is wisdom.
Tony Fadell started his 30 year Silicon Valley career at General Magic, the most influential startup nobody has ever heard of. Then he went on to make the iPod and iPhone, start Nest and create the Nest Learning Thermostat. Throughout his career Tony has authored more than 300 patents. He now leads the investment and advisory firm Future Shape, where he mentors the next generation of startups that are changing the world.>
The way we work is changing. Forget the office, the commute, the 9-5. Companies around the world are moving to flexible, adaptable, remote working. In Work Remotely , Penguin Business Experts Anastasia Tohme and Martin Worner introduce you to everything you need to know to: - Move your team away from the office - Collaborate and communicate as a team - Set your own targets and monitor productivity - Manage effective decision-making and conflict resolution at a distance Including case studies from the companies around the world who are innovating and revolutionising the way we work, Tohme and Worner will reveal useful advice and practical tips to ensure you and your team join the 'work remotely revolution.'
Teaches simple mental models for every subject that's key to commercial success. This title includes coverage from basics of products, sales and marketing and finance to the nuances of human psychology, teamwork and creating systems. It provides various aspects you need to know to take on the MBA graduates and win.