Support
Éditeurs
- WILEY (7)
- KOGAN PAGE (4)
- HARPERCOLLINS US (3)
- Viking Adult (3)
- Adult Pbs (2)
- BLOOMSBURY UK (2)
- Profile Books (2)
- Atlantic Books (1)
- CORNERSTONE (1)
- DELL (1)
- FRANCES LINCOLN (1)
- GB GARDNERS DIST * (1)
- HAMILTON (1)
- HODDER (1)
- INGRAM (1)
- INGRAMS (1)
- JOHN MURRAY (1)
- LID PUBLISHING (1)
- Lane Allen (1)
- MACMILLAN USA (1)
- MARSTON (1)
- Mcgraw Hill Trade (1)
- PAN MACMILLAN (1)
- PENGUIN BOOKS USA (1)
- PIATKUS BOOKS LTD (1)
- Pearson Academic (1)
- Penguin Books Uk (1)
- Portfolio (1)
- SCRIBE (1)
- SPHERE (1)
-
BRANDING THAT MEANS BUSINESS - ECONOMIST EDGE
Matt Johnson, Tessa Misiaszek
- Profile books
- 15 Septembre 2022
- 9781788168663
Brands are all around us, more entwined with our lives than ever before. They have the power to shape not just what we buy, but how we act and how we feel about ourselves. Knowing how brands are built and add value has always been an important business skill. But, as the rules of engagement shift and change, it''s become crucial. No longer the exclusive preserve of marketeers and brand managers, we all need to understand the deep interplay between brands, consumers and society in general. With traditional communication channels imploding and internet platforms and influencers riding high, it''s more important than ever that we focus on one key constant: brands only matter when they mean something to our consumers and customers. And that means understanding not just the dynamics of our markets, but also the fundamentals of human nature and behaviour. Branding that Means Business offers a new approach that will show you how to build a meaningful brand.
-
FUSION: HOW INTEGRATING BRAND AND CULTURE POWERS THE WORLD'S GREATEST COMPANIES
YOHN, DENISE LEE
- Uk john murray learn
- 21 Janvier 2021
- 9781529359121
-
-
FRENEMIES: THE EPIC DISRUPTION OF THE AD BUSINESS (AND EVERYTHING ELSE)
AULETTA, KEN
- Tundra
- 4 Juin 2019
- 9780735220881
-
MYTHS OF BRANDING (DISPEL THE MISCONCEPTIONS AND BECOME A BRAND EXPERT)
BAILEY, SIMON
- Kogan page
- 3 Octobre 2022
- 9781398608153
-
Goes inside the workings of profit margins and market share to discover the fate of real luxury. This book shows how far illustrious houses have moved from their roots. It witnesses how these 'luxury' handbags are no longer one in a million, discovers why luxury brand clothing doesn't last as long, and finds out just who is making your perfume.
-
#1 Wall Street Journal Bestseller & Instant New York Times Bestsellerbr>br> A game-changing approach to marketing, sales, and advertising. br>br> For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you''re proud of, whether you''re a tech startup founder, a small business owner, or part of a large corporation. br>br> No matter what your product or service, this book will help you reframe how it''s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:br>br> * How to build trust and permission with your target market.br> * The art of positioning--deciding not only who it''s for, but who it''s not for.br> * Why the best way to achieve your goals is to help others become who they want to be.br> * Why the old approaches to advertising and branding no longer work. br> * The surprising role of tension in any decision to buy (or not).br> * How marketing is at its core about the stories we tell ourselves about our social status.br>br> You can do work that matters for people who care. This book shows you the way.br>br>br>"This Is Marketing is a very accessible way into Godin''s thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times>
-
THIS IS MARKETING - YOU CAN''T BE SEEN UNTIL YOU LEARN TO SEE
Seth Godin
- Portfolio
- 13 Novembre 2018
- 9780525542797
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip . Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
-
PRINCIPLES OF MARKETING - 18TH EDITION
Philip Kotler, Gary Armstrong
- Pearson academic
- 22 Mai 2020
- 9781292341132
-
-
MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL
KOTLER, PHILIP
- Wiley
- 5 Décembre 2016
- 9781119341208
-
THE ULTIMATE MARKETING & PR BOOK: UNDERSTAND YOUR CUSTOMERS, MASTER DIGITAL MARK
DAVIES, ERIC
- John murray
- 3 Janvier 2019
- 9781473683976
-
QUANTUM MARKETING: MASTERING THE NEW MARKETING MINDSET FOR TOMORROW'S CONSUMERS
RAJAMANNAR, RAJA
- Harpercollins us
- 18 Mars 2021
- 9781400223954
-
-
-
INSTAGRAM RULES: THE ESSENTIAL GUIDE TO BUILDING BRANDS, BUSINESS AND COMMUNITY
COOK, JODIE
- Frances lincoln
- 27 Octobre 2020
- 9780711251762
-
ULTIMATE MARKETING ENGINE (5 STEPS TO RIDICULOUSLY CONSISTENT GROWTH)
JANTSCH, JOHN
- Harpercollins us
- 1 Janvier 2021
- 9781400224777
-
MARKETING MADE SIMPLE (A STEP-BY-STEP STORYBRAND GUIDE FOR ANY BUSINESS)
MILLER, DONALD
- Harpercollins us
- 1 Janvier 2021
- 9781400217649
-
WONDER WOMEN (INSPIRING STORIES AND INSIGHTFUL INTERVIEWS WITH WOMEN IN MARKETIN
MOUSINHO, KATY
- Marston
- 4 Mars 2021
- 9781912555871
-
ULTIMATE DIGITAL MARKETING BOOK (SUCCEED AT SEO AND SEARCH, MASTER MOBILE MARKET
SMITH, NICK
- Hodder
- 24 Novembre 2022
- 9781473688414
-
PROVE IT (EXACTLY HOW MODERN MARKETERS EARN TRUST)
DEZIEL, MELANIE
- Macmillan usa
- 8 Novembre 2022
- 9781774582015
-
-
NEW RULES OF MARKETING & PR: HOW TO USE CONTEN T MARKETING, PODCASTING, SOCIAL M
SCOTT, D M
- Wiley
- 13 Mai 2022
- 9781119854289
-
TRUTH BE TOLD (HOW AUTHENTIC MARKETING AND COMMUNICATIONS WINS IN THE PURPOSEFUL
O'BRIEN, JOHN
- Kogan page
- 3 Avril 2021
- 9781398600164
