The processes of the Americanisation of Europe and the moves of American firms abroad have been already well studied. But the very expansion of American firms in Europe still lacked a comprehensive survey. This book gathered two dozens of academics on an actual European level, which paves the way to comparisons, synthetised by leading business historian M. Wilkins. The breakthroughs achieved here concern the topics of timetable and rhythms of American FDIs in Europe, the patterns followed in each country, along with the specificities of each industry or service sector, and the strategy adopted by big firms. Beyond the facts, the immaterial aspects of this business history are scrutinised, especially about the perception of American firms by Europeans: firms' corporate image and identity were at stake. The Europeanisation of American firms is a key issue, about industrial relations, management. commercial policies. brand image, connections and embeddedness. The positions of public authorities and of (industrialists and trade unions') lobbies in front of such an American offensive are also gauged. Graphs and tables of figures provide numerous data. And a few chapters are accompanied by an overview of ads published by American affiliates in newsmagazines. to fuel analysis of their perception by consumers.
Guy de Brès (ca. 1522 - 31 May 1567) is well-known as probable author of the Belgic Confession (Confession de foy). This confession has become one of the identity markers of the Dutch reformed Churches and is still used by churches in all continents. Less well known is the first fruit of his pen, Le baston de la foy chrestienne, published in 1555 and revised in 1558, 1559 and 1563. Wilhelmus H.Th. Moehn gives the first critical edition of this anthology of patristic and biblical quotations, presented in an apologetic framework. Wherever possible, this edition has keyed the 492 patristic quotations to modern editions, providing additional information from patrological scholarship as needed. It also traces almost all of these quotations back to sixteenth-century sources - i.e., patristic editions and translations, anthologies, and other sixteenth-century French and Latin works - on which de Brès presumably drew. Alongside the French text of the 1555 edition, John Brooke's 1577 English translation is reproduced.
Guy de Brès (ca. 1522 - 31 mai 1567) est connu comme l'auteur probable de la Confessio Belgica (Confession de foy). Cette confession est devenue l'un des marqueurs identitaires des Églises réformées néerlandaises et est toujours utilisée par les Églises de tous les continents. Moins connu est le premier fruit de sa plume, Le baston de la foy chrestienne, publié en 1555 et révisé en 1558, 1559 et 1563. Wilhelmus H.Th. Moehn donne la première édition critique de cette anthologie de citations patristiques et bibliques, présentées dans un cadre apologétique. Dans la mesure du possible, les 492 citations patristiques ont été référencées dans les éditions modernes, et des informations supplémentaires provenant de l'érudition patrologique ont été ajoutées, ainsi que les sources du XVIe siècle sur lesquelles de Brès s'est vraisemblablement appuyé. Le texte français de l'édition de 1555 est accompagné de la traduction anglaise de John Brooke.
